Here in the tropics

Březen 2nd, 2011

At its annual meeting in October on the Gold Coast, Billabong forecast full-year net profit growth of 2-8 per cent, but in December it downgraded that to a flat outlook, and yesterday it said that remained unchanged.
Billabong management stresses that the company is in a “year of transition”, as it will take that long to fully integrate the acquisitions it made last year, with the number of its retail outlets rising from 380 to 630.
“This took about a year, as I was not only testing materials for the shorts and the waistband, but also testing designs and prototypes,” he said. “Parallel to this, we were developing a company logo, positioning and website content — and I was doing all this at night, after my day job was over. It’s been worth it though and a great learning experience. The best part is now that we are launched, we are seeing results, with sales as far away as Finland.”
Howison decided to [...]